The Scrap Album - Site Guide

  • Victorian
  • Greeting Card
  • Manufacturers
  • for Christmas
  • and the
  • New Year

De La Rue & Co

Image of De La Rue trade mark

Founded by Thomas De La Rue in Guernsey in 1813, the firm became famous for its production of bank notes, playing cards and stamps. De La Rue occupy a prestigious position in the history of the Christmas card, they entered the field around 1872 and ceased publication of greeting cards in 1885.

“Their work throughout is distinguished by a high degree of mechanical excellence and by a great fertility of idea, and one or two of the most notable departures in designs - the classical figures of nude children, for instance - can be traced to their initiation.”
“Christmas Cards and their Chief Designers”
Gleeson White, The Studio, Special Christmas Issue, 1894

Image of Victorian greeting card

In 1874 De La Rue opened its new factory, in Bunhill Row, named Star Works, designed by architects Parr & Strong.

Image of Star Factory erected 1874

On the evening of September 11, 1940 as a consequence of enemy action during World War II the premises were burnt out.

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  • De La Rue greeting card
  • 114 x 172mm (4½ x 6¾in)

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